Tapping into a Boundless Market

In Can't Stop, Won't Stop Jeff Chang discusses how Soundscan transformed the music industry. It revealed what hip hop heads had been trying to tell them for years. The crossover begun long before the man could track its path. As WASPS helplessly watched their children get sucked into the culture, hip hop became boundless as countless big businesses began jumping on board the money train. I bought in like many others and had to have a fresh pair of Adidas and (not or) the new Air Jordans. I ordered shots of Hennessy and chased it with Coca-Cola. Chasing the children, Disney is on the wagon hard. Check out the attached video from Phineas and Ferb. No one has skin darker than olive. From the looks of it, could you tell hip hop was born in the South Bronx? "Yo hip hop started out in the heart...now everybody tryin to chart..."